DELIVERABLES

• TVC 

• KEY VISUAL 

• OOH - BUS, TRAM 

• DIGITAL - SOCIAL . BANNER 

• IN-STORE DISPLAY

How We Turned a Currency Window Into a Call to Action.

The brief was to position CCBA Commercial Banking as the FX and cross-border expert for SME owners. We built the campaign around a single business truth: in trade, timing isn't a strategy — it's the strategy. Miss the rate, miss the deal. The campaign, Business is Timing, spoke to owners who already knew this. We just gave it a name. One insight. One urgency. One campaign.