How We Rallied All of Hong Kong Behind Its Olympic Team.

The brief was to activate ICBC (Asia)'s role as the financial sponsor of the Hong Kong Olympic team at Paris 2024. Rather than a corporate sponsorship announcement, we built a city-wide rally cry. The campaign, Together, We are Stronger — 一起 力量更強, turned every cheer, every "加油",  into a collective force behind Hong Kong's athletes. ICBC (Asia) wasn't just a sponsor. They were the city, showing up. One team. One city. One campaign.